Fresh & Local at Kitchen Theatre Stampede Application, July 5-14

Introducing the NEW Fresh & Local Farm Market at Kitchen Theatre

The Fresh & Local Farm Market is a NEW opportunity for local producers and food artisans to profile their business in the BMO Centre adjacent to Kitchen Theatre at the 2019 Calgary Stampede, July 5-14.

As a local producer, you can market your locally grown and produced products directly to 70,000 people per day inside the Fresh & Local Farm Market at Kitchen Theatre inside Stampede Market in the BMO Centre by working with 30 producers to share the load.

Our objective is to create a critical mass of locally sourced products and producers worthy of promotion within the Stampede Market. The Fresh & Local Farm Market at Kitchen Theatre will be a showcase of local agricultural producers, small-batch food artisans and locally produced value-added products.

Producers will participate in three ways: one, scheduled meet the producer times; two, sampling stations; three, retail selling of their products through a central POS.

Over the 10-day period each producer would be present in the Farm Market at least three times, and have their products present throughout the 10-day Stampede. Producers would be available to engage Stampede goers without being encumbered by processing any sales. Sales processing will be done at a centralized sales station.

We want to hear from you if you bake it, grow it, cook it or produce it with whole food ingredients. Particularly if your creations have unique food benefits like keto, fermented, high-protein, vegan, vegetarian, gluten free, local ingredients, or simply delicious!

You will be working directly with the Fresh & Local Farm Outlet team to create sampling and retailing opportunities inside the 2019 Calgary Stampede….at an affordable and accessible price.  70,000 Stampede goers each day will have the opportunity to meet producers, sample local products and buy local products within the Fresh & Local Farm Market at Kitchen Theatre.

Getting Involved, the Opportunities:  Three opportunities are available to you: Step Up, Front & Centre, Maximum Sampling

Step Up: $600+tax. (20 available)

This package provides you with 5 key benefits for building awareness of your business.

  1. 10 days of product placement in the Fresh & Local Farm Market. The product placement will be in 4 lineal feet of shelving.
  2. Up to 3 days (6 hours per day) of product sampling. Days will be assigned to ensure an equitable share of times between producers. This includes daily passes to the Calgary Stampede. You don’t need to be present to participate.
  3. 1 opportunity to have your product used within the Kitchen Theatre feature presentation. You provide the product for Kitchen Theatre.
    Central drop-off of your product at Fresh & Local Farm Outlet for daily delivery to Calgary Stampede
  4. Central drop-off of your product at Fresh & Local Farm Outlet for daily delivery to Calgary Stampede
  5. 4 products can be sold. Retail price of your products must be at least 40 gross margin points, preferably more than 50 gross margin points.

Front & Centre: $750+tax (6 available)

This package provides you with 5 key benefits for building awareness of your business.

  1. 10 days of product placement in the Fresh & Local Farm Market. The product placement will be in 4 lineal feet of high-profile shelf space. This means your product will be available for sale for all 10 days of the Calgary Stampede. If you have a frozen product or a product that requires refrigeration, you can provide your own unit or discuss sharing.
  2. 4 days (6 hours per day) of product sampling. Days will be assigned to ensure an equitable share of times between producers. This includes daily passes to the Calgary Stampede.
  3. 1 opportunity to have your product used within the Kitchen Theatre feature presentation. You provide the product for Kitchen Theatre.
  4. Central drop-off of your product at Fresh & Local Farm Outlet for daily delivery to Calgary Stampede
  5. 4 products can be sold. Retail price of your products must be no less than 40 gross margin points.

Maximum Sampling: $950+tax (4 available)

This package provides you with 6 key benefits for building awareness of your business.

  1. 10 days of product placement in the Fresh & Local Farm Market. The product placement will be in 4 lineal feet of high-profile shelf space. This means your product will be available for sale for all 10 days of the Calgary Stampede. If you have a frozen product or a product that requires refrigeration, you can provide your own unit or discuss sharing.
  2. 8 days (6 hours per day) of product sampling. Days will be assigned to ensure an equitable share of times between producers. This includes daily passes to the Calgary Stampede.
  3. 2 opportunities to have your product used within the Kitchen Theatre feature presentation. You provide the product for Kitchen Theatre.
  4. Central drop-off of your product at Fresh & Local Farm Outlet for daily delivery to Calgary Stampede
  5. Branding Signage with Fresh & Local Farm Market. We will place a 4’x4’ brand sign (made to our specifications) front and centre above the feature wall of products.
  6. 8 products can be sold. Retail price of your products must be 50 gross margin points.

Managing Inventory:

Ensuring that there is enough inventory is important to the success of producer participation in the Fresh & Local Farm Market at Kitchen Theatre. We do not know exactly how much or how little inventory you should be prepared to support your participation. Certainly, on sampling days you will sell more product, on non-sampling days you will likely sell less.

We will track and manage the inventory for you. You will check in your inventory at our Farm Outlet on Macleod Trail and we will deliver daily to the Calgary Stampede (there are some exceptions). You own your inventory until it is sold.

At the end of Stampede, we will reconcile your sales and inventory by Wednesday, July 18. At that time, you will pick up the balance of your unsold inventory from the Farm Outlet and receive your payout.

Product samples are your responsibility. With the proper documentation at Stampede, you can draw on your inventory for samples.

Kitchen Theatre:

We will work with the Kitchen Theatre committee to match you with a local food celebrity. When the match is made, we will connect you with the chef.